Plain Sight, bringing street art to life. Download now.

bringing street art to life through augmented reality.

Plain Sight – ETD’s exciting new augmented reality smartphone app – brings Christchurch’s street art murals to life. Here at ETD we’re passionate about emerging virtual technologies and believe that augmented reality is the perfect way to deliver an innovative, interactive experience.

ETD wants to help revitalise the Christchurch CBD and see street art murals as a fun way to give the city centre a unique identity. The Plain Sight app is free and available on the App Store and Google Play Store. Download Plain Sight, click the augment button and aim your smartphone at one of the many murals. The app gives the amazing artwork added layers of interactivity, colour and playfulness.

Plain Sight showcases many individual murals. The app’s designers worked closely with artists to ensure murals have a unique animation that matches the style of the artwork and doesn’t detract from any of its originality. The Plain Sight app brings these impressive murals to residents, visitors, and a worldwide audience. People anywhere can download the Plain Sight app, visit the App Store on your iPhone or the Google Play Store on your android smartphone.

We’d like to give special thanks to Christchurch City Council and the Christchurch Airport for funding this project. Also, thank you to Watch This Space for helping to connect and build relationships with the street artists. Their support made the app possible.

try the app now.

  • STEP 1 – Download the ‘Plain Sight’ app from the App Store on your iPhone or the Google Play Store on your android smartphone. 
  • STEP 2 -Once downloaded follow the onscreen instructions then press the augment button and point your camera at any of the images below.


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