virtual reality.
explore different experiences, worlds and more.
about.
what is virtual reality?
Virtual reality is a technology which creates a simulated – computer generated environment. But unlike traditional computer graphics VR places the user inside the experience instead of looking at the experience through a screen. Modern VR technology is able to simulate sight, sound, touch and movement in the virtual world making the experience truly immersive and engaging.
But don’t just take our word for it…“Virtual Reality is a really new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with you friends online, but entire experiences and adventures.” Mark Zuckerburg, Facebook CEO
VISUALISE A PRODUCT
VR is perfect for visualising products or spaces before they have been created. In architectural design for example, clients can visualise exactly how a space will feel, how furniture can be arranged or even change the colours and materials.
REAL VS DIGITAL
What do you do if you need to train an employee in a complex procedure or assess their ability to perform a task but the real world environment is dangerous or hard to get to? This is where VR comes into its own and provides a far better training solution than traditional classroom media. By actually doing the task and being inside a simulation of the real world the trainee’s learning and task retention is greatly enhanced.
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BRAND EXPERIENCE
Inspiration, engagement, impact – just some of the reasons why the world’s leading brands are creating amazing VR marketing experiences. Its ability to engage consumers by immersing them in other worlds gives huge potential to brands to make stronger connections between their customers and their service or product.
other notes.
virtual reality VS augmented reality
- You can think of Virtual Reality and Augmented reality as two different lenses into the virtual world.
- With Virtual reality, our view of the real world is replaced by a completely artificial environment to experience.
- This is a great way to put users in an environment that they can’t easily get to. It is also incredibly immersive which makes it excellent for communicating a brand, visualising a product or learning about an environment.
- With VR technology, the computer similar sensors and algorithms to work out the exact position and orientation of the users eyes and then uses this information to render a 3d world around the user.
- With Augmented Reality, virtual objects are projected onto the real world around us.
- This is a great way to enhance an environment or an object by adding interactivity to it or communicating information about it.
- With AR technology, the computer uses sensors and algorithms to work out the exact position and orientation of a camera in the real world and then uses this information to overlay 3D graphics as they would be seen from that viewpoint.