augmented reality.

viewing the real world through another lens.

about.

what is augmented reality?

Augmented reality is a technology which superimposes computer generated images on a users view of the real world. Now that may sound like a ‘tech-head’ type of explanation – but believe us when we say that this is a truly exciting piece of technology. AR is all about enhancing the world we live in – you can turn static images into interactive canvases or project critical data and information onto a machine. With AR, the world is your user interface.

At Evans Taylor Digital, we believe that Augmented Reality – or AR as it’s known – is the future of how humans will interact with computers and machines. What has long been the dream of science fiction is quickly becoming a reality. Recent developments from Apple and Google mean that this technology is now accessible on modern smartphones – bringing the future into our pockets.

McKenzie & Willis AR

CHANGE THE WAY PEOPLE VIEW YOUR PRODUCTS

AR unlocks the ability for consumers to place digital versions of your products into their own homes allowing them to experience how a product looks, feels and interacts within their own environment – a true “try before you buy” experience.

ENHANCE TRADITIONAL MEDIA

Print media isn’t dead… but it does need to evolve to stay relevant in today’s digital world. AR gives us the ability to enhance traditional media like printed signage, magazines and brochures and give users an experience like no other.

Benchmark Homes AR App
McKenzie & Willis AR

MAKE SOMEONE'S JOB EASIER

AR gives us the ability to recognise objects in our daily lives, and to enhance the way we interact with them. Instead of googling how to operate a coffee machine, or dialling the mechanic when your car won’t start, why not point your smartphone at an object, and let the right information be displayed instantly and intuitively.

other notes.

augmented reality VS virtual reality.

  • You can think of Virtual Reality and Augmented reality as two different lenses into the virtual world.
  • With Augmented Reality, virtual objects are projected onto the real world around us.
  • This is a great way to enhance an environment or an object by adding interactivity to it or communicating information about it.
  • With AR technology, the computer uses sensors and algorithms to work out the exact position and orientation of a camera in the real world and then uses this information to overlay 3D graphics as they would be seen from that viewpoint.
  • With Virtual reality, our view of the real world is replaced by a completely artificial environment to experience.
  • This is a great way to put users in an environment that they can’t easily get to. It is also incredibly immersive which makes it excellent for communicating a brand, visualising a product or learning about an environment.
  • With VR technology, the computer similar sensors and algorithms to work out the exact position and orientation of the users eyes and then uses this information to render a 3d world around the user.

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